The Digitalization of Small Businesses in the Balkans
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The Digitalization of Small Businesses in the Balkans

NaručiSe Team
May 22, 2024
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From Notebook to Cloud

Walk into any traditional barber shop in the Balkans, and you'll likely see a battered notebook on the counter. This "tefter" has been the lifeblood of small businesses for decades.

However, a shift is happening. Business owners are realizing that the "tefter" can't send SMS reminders, can't provide analytics, and certainly can't let a customer book an appointment at 11 PM.

The Fear of Technology

Adoption hasn't been immediate. There is a fear that technology is complicated or expensive. That's why NaručiSe focuses on simplicity. We built our Provider Dashboard to be as intuitive as using WhatsApp.

Benefits for Local Owners

  • Reduced No-Shows: Automatic reminders cut missed appointments by up to 40%.
  • Better Organization: Visual calendars help optimize staff schedules.
  • Free Marketing: Being listed on a platform brings in new clients who might not find the shop otherwise.

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